Share your hidden stories with a Great Britain's audience.

Partnership Content Opportunity

Led by Ordnance Survey, Great Britain’s national mapping agency, the Secret Stories mobile app is an exciting project, that makes the outdoors more enjoyable for families. By telling incredible stories, the app helps get people outside more often, become more confident with exploring new places and gain a greater knowledge of their local areas.

Platform provided by
Ordnance Survey
What is it?

What is it?

From legend and folklore to history and architecture, Secret Stories uncovers the spooky, strange and downright quirky stories hidden in plain sight around us.

Who is it for?

It’s designed to engage families with primary-school children, age 8-10, encouraging them to get outside, have fun and make memories together.


The stories make the experience much more exciting and interactive than your standard walk.

The clear map, with its red dot marking exactly where you are, means the responsible adults feel secure and confident about the route.

No need for complex map reading, you can simply enjoy being outside together, knowing you are safe. Alternatively, the app is a gateway to learning more about routes and maps with the OS Maps app.

How does it work?

The app consists of self-guided curated walking or cycle routes, designed to be family-friendly and around one to two hours long. Stories pop up as you reach certain points along the route.

The app will ultimately have tours across Great Britain but we’re rolling out area by area. And Secret Stories is a freemium app – free to download and some tours are free.

How are the stories told?

Through words, audio, video and other forms of rich media, including quizzes, AR and interactive treasure hunts.

The tone-of-voice is fun and engaging, think Horrible Histories, so users learn without realising that they’re learning.

How do I add my stories?

To find out more information, please contact our Partnerships Team at and we’ll set up a quick call to run through your ideas.

It would be really helpful if you could share with us:
1. How many tours you would like to put forward? (each tour should ideally have a minimum of 5 waypoints / stories)
2. A brief overview of each tour so we have an idea of what you’re looking to do

Is there any cost to this?

There is no cost to working with us on Secret Stories. This production of the app has been funded by Ordnance Survey.

In consultation with our content partners, we may charge a fee to the end-user for some tours. If this occurs though, we will discuss the opportunity for the content partner to receive a share of any profit made.

Contact us